The method
Two deals. Closed in parallel.
Every high-stakes exit is two transactions running at the same time. Most founders close one and quietly lose the other. The Two Deals method exists so you close both, on purpose.
Deal one
The buyer deal
- —Price · structure · terms
- —Earnout · escrow · indemnities
- —Reps and warranties
- —Non-compete · transition
- —Closing mechanics
Deal two
The personal deal
- —Identity beyond the company
- —Legacy alignment
- —Wealth → meaning translation
- —Family and capacity
- —What you become on the other side
Frequently asked
How is this different from M&A advisory or an exit planner?
An M&A advisor runs the buyer deal. I coach you through the deal you make with yourself: identity, legacy, capacity, the post-exit life. The advisor handles the LOI. I handle the founder who has to sign it.
Why a coach and not a therapist?
I work in the operating reality of an in-progress transaction: earnouts, escrow, reps and warranties, noncompete, the board call at 11 p.m. Therapy works the past. The deal is happening now.
What does 'two deals' actually mean?
Deal one is the buyer deal: price, structure, terms, transition. Deal two is the personal deal: what you keep, what you release, what you become. Most founders close one and lose the other. We close both, on purpose.
What is the cadence?
Weekly 90-minute working sessions. Voice and text between. On-site at inflection points: board, banker, buyer. Twelve to thirty-six months, end to end.