FOR EVERY FOUNDER

Selling isn’t a question of if.It’s when.

Every high-stakes exit is two deals: the one with the buyer, and the quiet one you make with yourself. My clients close both at 6X+.

Four minutes. Two scores. Confidential, complimentary, and reviewed by me personally.

Alison White
EXIT EXPERT FOR FEMALE FOUNDERS
6X+
MULTIPLE
$21M+
REVENUE
15K+
HOURS COACHING
THE GOOD NEWS

Exit planning is exhilarating.

For the first time in years, you get to design the business around the life you want, not the other way around.

,000,000

The longer your runway, the more zeros in the deal.

Choose your moment

Retirement, an offer out of nowhere, a partner who wants out. Planned sellers pick the timing instead of having it picked for them.

Fix what buyers discount

A business that runs through you, numbers that aren’t clean, a team that’s guessing. Time lets you fix them before a buyer sees them.

Start 12 to 36 months out

Whether your target is 10 months away or 10 years, the earlier the plan, the stronger your hand at the table.

HOW IT WORKS

When you sell, you’ll negotiate two deals.

01
DEAL ONE

The deal with the buyer.

Price. Terms. Seller note. Due diligence, and the burnout that comes with it.

Most advisors in this category have never sold a company of their own. I have. I work beside your banker, broker, attorney, and accountant to win the highest multiple.

02
DEAL TWO

The quiet one to yourself.

Who you become the morning after the wire hits. What your days are for. What the money is for.

Buyers read this deal too: in how you answer “why now,” whether you’re still the bottleneck, and whether your team knows the plan or is guessing.

Freedom is the ultimate liquidity.

THE LIGHT JOURNEY

Three tiers. One path to freedom.

TIER 1 · FLUORESCENCE

Eight weeks to write both deals.

For the founder ready to say it out loud: I might be ready to sell.

TIER 2 · RETAINED LIGHT

A company built to sell.

For the founder getting the business sale-ready, with an exited founder on her deal team.

TIER 3 · BIOLUMINESCENCE

Life after the wire.

For the founder who has already exited and is choosing what to create next.

EXIT BRILLIANTLY

Get exit exhilarated.

Pre-wire your business for the life you’re meant to live, and for the liquidity that makes the doing worth doing in the first place.